Knowing how much it costs for Facebook ads would allow you to develop the right budget and strategy for implementing the ads in an effective way. It is very much possible to drive a highly targeted traffic to your website through facebook, because unlike other form of advertising like banner ads and link ads, facebook ads will target the right audience and a highly converting group.
The best part is, it is very easy to sign up and start using Facebook Marketing right away. There is not fixed charge for placement of ads, instead you can specify the rate for the traffic that you receive, based on the rate you offer the quicker and better traffic you will get.
How much does it cost for Facebook ad
There are two options to select from. You can either select a per thousand impressions campaign or per click campaign for your ads (cpm or cpc). CPM means cost per 1000 impressions, your ad will be displayed to facebook users 1000 times (irrespective of the the number of visits you get to your site). The other option is cost per click, in this case you will be paying Facebook only if someone clicks on your ad and visits your site. You can decide on the monthly spend, and the maximum budget you can go is $ 30,000.
Where will the Ads Appear?
The ads will be displayed in places which are contextually relevant to your ad. Assume that you are going to promote a website for dog training, in that case your ad will be placed in facebook groups and communities which are related to dog training. So you will get a highly targeted group to market to. The ads will be displayed in the right hand side of the page.
Understanding the Basic Cost Details
The minimum amount for both the CPM and the CPC campaigns is $5. But if you are skeptical about how effectiveness of Facebook advertising, then you might as well try the coupon code where you get 50 dollars of free advertising credits.
Once you have activated your account and get the 50 dollars credited then you will be able to set up a budget of your own and have a daily budget for your ads for more control. You can then select your target audience and decide on the geographical area. One important tip here is as per studies Facebook ads are extremely effective when you promote a Facebook page rather than an external website, if you don’t have a Facebook page then you can create one easily and professionally else you can drive traffic to external site as well. There is immense flexibility in Facebook ads, your budget is flexible and above all you can target geographical location, education level, gender and age which is not possible in Google adwords or other conventional form of advertising.
Learn more about Facebook and other marketing secrets. Facebook can make any business profitable if used wisely. Here are some books that are extremely informative about facebook and is a must have for Online Marketers and business owners.